Reframe
What it covers
Most problems are never actually solved. They are escaped. Reframe is the discipline of changing the problem itself before committing to a direction. It shows how to identify when the question is wrong, how to reconstruct it, and why the first move is almost always the most important one.
What you gain
The ability to stop solving the wrong problems. To recognise, before the work begins, when you are pointed in the wrong direction, and to reorient without losing momentum.
Why it's different
Most strategy frameworks assume the problem is correctly defined. Reframe doesn't. It starts one step earlier, at the moment the problem is chosen, and treats that moment as the highest-leverage decision in any engagement.
Transfer
What it covers
The best solutions rarely come from inside the problem. Transfer is the discipline of moving insight across domains, finding what works in one context and applying it with precision in another. It maps how ideas travel, why some transfer cleanly and others don't, and how to make the movement deliberate.
What you gain
A structured approach to cross-domain thinking. The ability to identify leverage that others miss, not by working harder inside the problem, but by looking across it.
Why it's different
Most innovation thinking focuses on generating new ideas. Transfer focuses on moving proven ones, which is faster, less risky, and consistently underused.
Commit
What it covers
Direction without execution is analysis. Commit closes the gap between the decision and the outcome, covering how to turn a defined direction into real output, how to hold course under pressure, and why most strategies fail not in the planning but in the transition to action.
What you gain
The tools to convert good thinking into a committed direction, and hold that direction when execution gets difficult.
Why it's different
Execution frameworks usually assume a good strategy already exists. Commit assumes you've done the thinking, and focuses entirely on what has to happen next for it to become real.